Do you know? TikTok is no longer a site for entertainment but a powerful marketing tool. But ever wondered? How did an app that began just for leisure turn into a potent marketing tool? It is indeed unbelievable! Yet it happened in reality. The platform was popularly known for dancing, singing, and lip-synching videos in the beginning. But credit to the evolution it had, it is now more than a mere entertainment app.
The core objective of TikTok has remained the same, but the usage of TikTok has progressed. Most companies want their brand’s products to be advertised on TikTok whereas artists use them to showcase their talents. Given its popularity, several end users even started to buy tiktok likes as it instantly helps them grow their brand on TikTok. So what is stopping you? If you have a business it is time to commence your brand and enhance its growth efficiently on TikTok. Let us get started.
TikTok – What Is It?
As we all know TikTok is a well-known application with millions and billions of users. People can create, find, share and watch videos. In the beginning, users could only record videos for 15 seconds, but now it is extended to ten minutes.
Also, this platform is available to anyone. This means people from any nook and corner of the world can leverage it and reap great success. But why do you think TikTok had this sudden hype? If your answer is stunning features and a user-friendly interface. Then, you are absolutely right!
Why Brands Need Their Presence On TikTok?
Having a presence on social apps is no longer an option but a necessity for brands. Especially on platforms like TikTok. Why? Because there isn’t a single brand without establishing its presence on TikTok. Starting from small startups to big multinational companies!
In this digital world, every brand will have varied goals and objectives. For example, some might want to increase their brand awareness. At the same time, others want to boost their revenue rate. But at the end of the day, growing and developing their brand will be the ultimate goal. Which can be achieved efficiently on TikTok. Also, you can opt for options like Trollishly to attain your desired result on TikTok more effortlessly. So we have gathered a few working strategies that will aid you in developing your trademark on TikTok. Now all you have to do is follow the below-mentioned steps completely.
4 Working Strategies To Grow Your Brand on TikTok
1. Give Your Profile a Little Upgrade
If you are still using your private account to market your brand, it’s a big no—time to infuse changes in your routine. In order to track your performance on TikTok, you must have a business account on TikTok. It provides many additional options like business suites, insight tools, etc. Through this, you can analyze the growth of your brand on TikTok. Isn’t that amazing? So firstly, switch your personal account into a business account. Secondly, make sure you have followed all the steps mentioned below. By doing this, you can create your TikTok profile look more professional and, at the same time, appealing.
- Have a username that is easy to remember and, most importantly, relevant to your brand’s services.
- Add a profile picture of your company logo or something that defines you well.
- Embed the website or affiliate link with a catchy phrase along with it.
- Have an aesthetically pleasing feed.
By optimizing your TikTok profile, attracting customers is a piece of cake. Furthermore, you can choose to use Trollishly to gain new followers on TikTok.
2. Make Use of TikTok Ads
Among all the features TikTok has, paid ads are the best. Because using this feature, brands can display ads to users who might become potential customers. The targeting is based on various metrics and demographics. That includes age, gender, geographical location, mobile type, and many more. In addition to that, you can also select an ad type that best suits your brand goals.
If you are still worried about the budget you need to invest in TikTok ads, here is a quick solution. Initially, start with minimal investment, then increase it gradually based on the success rate of your previous campaigns. That is it. It all seems intimidating initially, but once you begin your journey with TikTok ads, you can attain success then and there.
3. Add Hashtags That Are Relevant
Social media platforms are filled with hashtags. A hashtag is a word or phrase prefixed with the symbol(#). These tags are added on TikTok in places like captions, bio space, and videos. Furthermore, there are no restrictions. Users can add as many hashtags as they want. But if you consider increasing your discoverability on TikTok, there are better choices than dumping your videos with irrelevant hashtags.
Research a little. Find hashtags that are trending and also apt to your niche. Add those to your TikTok videos. Work done. Additionally, TikTok allows users to create their own hashtags. For example, if your brand’s name is XYZ, you can add the hashtag #XYZ to all your videos. By doing this, you get to create your own identity on TikTok. Later you can create hashtag challenges for users to participate in. It will aid you in increasing your awareness of your company on TikTok.
4. Take a Creative Approach
There is N number of brands on TikTok. So how do you outshine all the competitors on the platform? The answer is straightforward. Be a trendsetter instead of following what the rest of the crowd is doing. Create new challenges, add exciting sounds to the music gallery, conduct giveaways, run hot sales, and indulge in making creative and engaging content.
Winding Up
TikTok is a great place to commence, grow and expand a brand. The user base, countless features, and appealing interface have attracted millions of people to explore this platform. So it is time to start your success journey on TikTok. Never miss a chance. Explore all the options it provides and expand your brand steadily and efficiently on this platform.
What feature of TikTok did you use the most to develop your brand? Please share your opinions.