Branding is essential in a business because it communicates a company’s personality and values. Good branding tells the customers and clients about your business and what they should expect. Statistics show that it takes seven seconds to make a first impression, therefore, you need branding that stands out with a clear message. Here are five tips that you can use to choose a branding style for your startup.
- Do Market Research
Before choosing a branding style, you need to research what other businesses are doing. You need to understand what colors and styles customers like and tailor your branding to their needs. Take time and study your competitors and identify their strengths and weaknesses when it comes to branding. Use that information to come up with a unique branding style for your startup.
- Choose the Right Brand Colors
Your business needs an outstanding color palette, font, and logo. Color improves brand recognition by up to 80%. Therefore, you need to choose colors and fonts that represent your brand uniquely. Avoid copying visuals and colors from existing businesses. Visuals should define who you are and align with your mission statement, vision, and business objectives. When choosing a brand color, choose about four and avoid straying too far from the logo. Having a consistent color palette will boost loyalty because customers will associate it with your company.
- Work with Professional Designers
To design key brand elements, you need to work with professional graphic designers who understand your business. A professional will bring together the logo, colors, and font in one design that represents your startup. They can develop one branding style that can be used on your logo, website, and business cards.
You’ll incur costs and need to pay for the design services. This is an extra expense on top of your operating costs. If your finances are not enough, you can seek additional funding from family and friends. You can also do a quick search for “title loans near me” to find financing options for your business. A title loan is a short-term loan with a lower interest and better terms.
- Use a Uniform Branding Style
Your branding style should be the same on all your platforms and products. Your website should have the same style as the packaging on your products and company images on social media. Use the same style on digital platforms and printed materials such as flyers, business cards, signages, and invoices. This is important for the company’s identity, especially if you are trying to grow the business or make more sales.
- Involve the Customers
Customer feedback is vital. Statistics show that it takes 5 to 7 interactions before a customer remembers your brand. To know whether your customers like the brand’s style, you can conduct regular surveys. This information will help you improve your weak areas and boost your brand’s relationship with customers.
A branding style is very important for any business. Take time to choose the right colors and visuals for your business. Customers are more likely to buy from you if your branding is memorable.