Today, we are no longer compelled to only rely on real life humans for marketing communications (and other related purposes). Lifelike dolls can do this job perfectly well, in some cases even beating their human counterparts.
Below we examine the reasons behind this unprecedented trend.
A Novel Approach
To understand this phenomenon, we need to consider the novelty behind it. As it is, we are bombarded by marketing messages from all directions. There is an urgent need for something novel and different from the norm.
When you have a doll (as opposed to a real human) conveying marketing messages, that novelty factor is triggered. We are more open to such unique and innovative messages as opposed to other, run-of-the-mill ones.
Quality of dolls
A poorly conceived or designed doll is unlikely to have the desired impact. In this case though, today we see brilliantly conceived and designed dolls that look and feel real. Using silicone or TPE material (among other things), it is often difficult to distinguish these dolls from real humans.
When there is something so eye-catching, it is bound to draw the attention of onlookers. That is exactly what we are seeing in case of the lifelike dolls being used for marketing purposes.
Given their design and quality of construction, these dolls also tend to be durable. This durability further incentivizes their usage in the long run.
Slick marketing and presentation
In today’s day and age (especially), packaging certainly matters. The product – or the message, is of course a crucial part of the mix. Yet, the way things are put together and presented makes a huge difference.
Thanks to sleek filming and state-of-the-art editing, we have lifelike dolls being presented in riveting fashion. Viewers can barely resist the charms of these dolls. Knowing that the audience would be left completely mesmerized, marketers are increasingly using these lifelike dolls.
Precedent
An important factor to consider in this context is precedent. Each successful lifelike doll used for marketing purposes serves as a precedent for others. If this way of conveying marketing messages was to prove unsuccessful, there would be no similar efforts made by others.
But, as people see this method of marketing to prove successful, others follow suit. In effect, this becomes a trend which is constantly replicated with the hope of achieving the same levels of accomplishment attained previously by others.
A unique persona
Marketers are putting in special effort towards creating a unique persona for these lifelike dolls. They have their own names, character traits, and personalities. They also have various idiosyncrasies that are unique to each doll.
“Many people love these distinctive facets of these dolls.” Said Slook, one of the founders of Wonder Doll. A lot of them even relate to the features and attributes that make these dolls so special in the first place. On their part, doll owners – and the actual people behind these dolls, leave no stone unturned to ensure that viewers remain hooked onto these dolls and the messages they share.
Conclusion
Therefore, if we are to gauge why people are using lifelike dolls for marketing, there are several reasons behind such an occurrence. There is no solitary factor that can be singled out for their invention and usage.
Instead, it is an amalgamation of all of the abovementioned factors working in tandem. We will especially emphasize on the success that has been witnessed with the use of these lifelike dolls for marketing purposes. That being the case; we will clearly see more of these dolls being used for similar reasons, going forward.